How to choose the right domain name?

Which keywords for my domain name?

Look for the easiest solution

Focus on your activities to simplify finding you in search engine results. If your favourite domain name is reserved already, simply add a noun in front or behind, e.g.

Choose more extensions of your domain name

Protect your brand or your name

If you are concerned about protecting a branded website address, it is a good idea to pick up related domain extensions. A French company buying a domain name with .fr should protect the name with related domain extensions (.com, .net, .org, .eu etc.).

This way you just avoid brand confusion with a similar domain name or the risk of errors by typing your website address or sending you an email in the future.

Reserve your domain names

The case of cybersquatting

Cybersquatting is registering, selling or using a domain name with the intent of profiting from the goodwill of someone else's trademark. That could comprise a website that contains primarily of advertisements for products or services related to your trademark with the intent to sell the domain for a profit.

Follow one rule: Act as soon as possible

With the view to avoiding such unpleasant situations, young businesses should own related domain extensions. The registration of domain names is possible whenever desired. The managing director for instance can register a domain in his name and transcribe it later on to the company.

Do you have questions?

Please feel free to contact us if you have any question.

We are looking forward to hearing from you.